People have been talking about Influencer Marketing. It’s not going to replace Social or Content Marketing, because it can’t exist without them. If you’re new to IM and aren’t quite sure what that means, then you’ve come to the right place. We’re going to break it all down for you, starting at the most obvious of starting points:
What is Influencer Marketing? At its most basic, Influencer Marketing is like a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaign. The main difference is that the results of the campaign are usually collaborations between brands and influencers.
Influencers: How Trends & Creativity Become Contagious | R + I Creative
INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.
The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.
Written and Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today's pop culture.
Who Are The Influencers In The Digital Age? Jared Molko at TEDxSoweto
Jared Molko advises YouTube's most valuable clients on how they can grow their presence on the web's dominant video platform.