Traditional marketing and advertising is telling the world you’re a rock star. Content marketing is showing the world that you are one. – Robert Rose, Content Marketing Strategist
Advertising and public relations are not dead, but content marketing is the driver that leading companies now use to capture the hearts and minds of their customers.
Your customers don't care about you, your products, or your services. They care about themselves.
To sell more, we need to be marketing our products and services less.